The content pages use the main styles of the site so it's quite easy to format your content, so you can have:

  • Lists
  • Of things
  • going down

Headings

to separate content from other bits of content

Buttons

that get people to click to something else.

Alerts - can be put in the content, to draw someone's' attention to something you consider important

These are different to service alerts which sit across the top of the site, and work on any page, and can be on multiple pages. 

Contact Details

The contact details on the right allow you to point people to a central place to contact you about a subject, they also let you measure just how many contacts a page is generating...